策略計劃

策略計劃(英語:Strategic planning)指一項受到重視,必須大規模運作的計劃,在達成目的的過程中要運用各種策略,這類計畫運用在不同的領域,如在管理學中是工商模型的一部分,另外也常用在軍事上。

參考資料

  • Bradford and Duncan,, Simplified Strategic Planning,(Chandler House, 2000)
  • Kono, T. (1994) "Changing a Company's Strategy and Culture", Long Range Planning, 27, 5 (October 1994), pp: 85-97
  • P. Kotler, "Megamarketing", Harvard Business Review, (March--April 1986)
  • J. Naisbitt, Megatrends: Ten New Directions Transforming our Lives, (Macdonald, 1982)
  • T. Levitt, "Marketing myopia", Harvard Business Review, (July--August 1960)
  • M. Lorenzen, "Strategic Planning for Academic Library Instructional Programming." Illinois Libraries 86, no. 2 (Summer 2006): 22-29.
  • L. Fahey and V. K. Narayman, Macroenvironmental Analysis for Strategic Management&rdquo,(West Publishing, 1986)
  • R. F. Lusch and V. N. Lusch, Principles of Marketing, (Kent Publishing, 1987)

外部連結

Associations and Professional Societies

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